| In this issue: • main article • marketing tips • free downloads • success story • sequinet links |
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| Internet Technology Newsletter | 02.28.2008/Issue #22 |
| MAIN ARTICLE Change Your Password and Keep Your Site Updated Over the past 3 weeks over a million sites have been attacked with site re-writes and cross scripting. You can stop this. Here's how... If you are running a content management system such as Joomla or phpNuke update to the latest version. There are several upgrade patches out there and they are a pretty easy install. If you are unsure about what you are doing then contact your Technical Support person at Sequinet Internet Technologies via email at support@sequinet.com. In the past months there was a hack found though Google that allowed hackers that have cracked your password to rewrite your index.html pages. These hacks will redirect your clients to other dubious web sites and will also download Spyware on their computers. This can result in having your site flagged on Google as a potential hazard. Frequently changing your password can alleviate this. This can easily be done through the Sequinet Control Panel. You can access this by going to http://www.yoursite.com/cpanel. You will be prompted to enter your login and password. Then click on change password. |
FREE DOWNLOADS Then, heavy images cost you traffic: put up a web page that takes more than 10 seconds to load, and your visitors will run away faster than you can say “back button”. Fortunately, there is a solution: you can optimize your images for the web. Your images should be in either .gif. .png or .jpg formats (.gif and .png works best for logos and navigation buttons, while .jpg works best for photographs.) The idea is to reduce the size of your graphics so that they take as few bytes as possible while retaining acceptable quality. Photoshop is the heavyweight champ in the image-editing category, but most people don't need such an advanced toolset for everyday image-editing tasks plus it runs around $650! For those who just need a tool with a modest features for everyday tasks, I've rounded up my three favorite free image editors. FastStone Image Viewer Paint.NET |
| MARKETING TIPS Email newsletters continue to be one of the most important ways to communicate with your customers. Newsletters build relationships with users, and also offer users an added social benefit in that they can forward relevant newsletters to friends and colleagues. The most useful, targeted newsletters, leave less valued newsletters in the dust. Well written and designed newsletters are the most effective because they establish relationships with users and continually deliver benefits. When we asked users to describe the benefits of email newsletters, three reasons stood out, each being highlighted by more than one-third of users: Informative: They keep users up to date (mentioned by two-thirds of the users). Convenient: They're delivered straight to the user's information central and require no further action beyond a simple click. Timely: They offer current information and real-time delivery. Newsletters that leverage these advantages have the best chance of delivering the greatest results. Targeting Contact Sequinet Internet Technologies at 310.455.9870 to get your newsletter software installed. |
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SUCCESS STORY Renee Mitchell-Lebow and Ron Lebow of the newly opened Calitalia Restaurant in Calabasas had a lot of options when deciding to launch their new web site. Their prior web site was created in HTML which presented some challenges with content management as well as security issues. They elected to have Sequinet Internet Technologies build their new site in Joomla. Joomla is well supported open source content management system that has very powerful security and gives clients the ability to manage their web site with ease.
They also had a Newsletter Module installed that allows them to easily market to their database of clients, new events, new menu items and more. This module allows site visitors to opt-in and opt-out of the newsletter and complies with all of the CanSpam criteria. So, it protects their site from being blocked. The Calitalia web site also easily integrated their Online Reservations system through OpenTable.com. Ron and Renee quickly learned how to manage their own content and now have a viable and rich web site that the search engines will love. Here's what Renee has to say about their new site " "I like, the ease in "editing" my own content at any time." She added "I like the ease of use in regards to the calendar and particularly like that I was able to get our site up within one week and it looks GREAT!" And finally she said "I like how quickly it loads up and updates. I like how easy it is to add pages and content once your basic site is up and running." Check out http://calitaliarestaurant.com/ on-line and if you are in the Calabasas, California area stop by Calitalia - 23536 Calabasas Road , Calabasas , CA 91302 or give them a call at 818.223.9600 |
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